Though many feminist and postcolonial scholars question the utility of sport as a platform for social development (Giles and Lynch 2012), sport-based development initiatives – particularly in Kenya – continue to receive significant funding and media attention. This working paper discusses a group of young Maasai men who are members of development-focused cricket team called the Maasai Cricket Warriors. Founded in 2007 by a South African conservationist, the Maasai Cricket Warriors have succeeded in attracting international sponsorship while being of questionable benefit to its members and their community.