Poverty in consumer culture: towards a transformative social representation
Kathy Hamilton
(1)
,
Maria G. Piacentini
(2)
,
Emma Banister
(3)
,
Andres Barrios
(4)
,
Christopher P. Blocker
(5)
,
Catherine A. Coleman
(6)
,
Ahmet Ekici
(7)
,
Hélène Gorge
(8)
,
Martina Hutton
(9)
,
Françoise Passerard
(10)
,
Bige Saatcioglu
(11)
1
University of Strathclyde [Glasgow]
2 Lancaster University
3 MBS - Manchester Business School
4 UNIANDES - Universidad de los Andes [Bogota]
5 CSU - Colorado State University [Fort Collins]
6 TCU - Texas Christian University
7 Bilkent University [Ankara]
8 SKEMA Business School
9 University of Winchester
10 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
11 Ozyegin University
2 Lancaster University
3 MBS - Manchester Business School
4 UNIANDES - Universidad de los Andes [Bogota]
5 CSU - Colorado State University [Fort Collins]
6 TCU - Texas Christian University
7 Bilkent University [Ankara]
8 SKEMA Business School
9 University of Winchester
10 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
11 Ozyegin University
Résumé
In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of key agents (such as marketers, media, politicians) and then relate this to more emic representations of poverty by drawing on a range of contemporary poverty alleviating projects from around the world. We conclude with a set of guidelines for relevant stakeholders to bear in mind when elaborating their representations of poverty. These guidelines may act as a platform to transform marginalising representations of poverty into more empowering representations.
Domaines
MarketingFormat du dépôt | Notice |
---|---|
Type de dépôt | Article dans une revue |
Titre |
en
Poverty in consumer culture: towards a transformative social representation
|
Résumé |
en
In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of key agents (such as marketers, media, politicians) and then relate this to more emic representations of poverty by drawing on a range of contemporary poverty alleviating projects from around the world. We conclude with a set of guidelines for relevant stakeholders to bear in mind when elaborating their representations of poverty. These guidelines may act as a platform to transform marginalising representations of poverty into more empowering representations.
|
Auteur(s) |
Kathy Hamilton
1
, Maria G. Piacentini
2
, Emma Banister
3
, Andres Barrios
4
, Christopher P. Blocker
5
, Catherine A. Coleman
6
, Ahmet Ekici
7
, Hélène Gorge
8
, Martina Hutton
9
, Françoise Passerard
10
, Bige Saatcioglu
11
1
University of Strathclyde [Glasgow]
( 13192 )
- 16 Richmond Street, Glasgow G1 1XQ, Scotland, UK
- Royaume-Uni
2
Lancaster University
( 450363 )
- Bailrigg, Lancaster, LA1 4YW
- Royaume-Uni
3
MBS -
Manchester Business School
( 17030 )
- Booth Street West ; Manchester ; M15 6PB
- Royaume-Uni
4
UNIANDES -
Universidad de los Andes [Bogota]
( 229853 )
- Bogotá - Colombia
- Colombie
5
CSU -
Colorado State University [Fort Collins]
( 97463 )
- Colorado State University, Fort Collins, Colorado 80523 USA
- États-Unis
6
TCU -
Texas Christian University
( 305941 )
- Fort Worth, TX 76129, États-Unis
- États-Unis
7
Bilkent University [Ankara]
( 136243 )
- Bilkent University 06800 Bilkent, Ankara TURKEY
- Turquie
8
SKEMA Business School
( 214127 )
- Campus Sophia Antipolis 60 rue Dostoïevski 06902 Sophia Antipolis
- France
9
University of Winchester
( 567111 )
- Sparkford Road Winchester Hampshire SO22 4NR
- Royaume-Uni
10
GREGH -
Groupement de Recherche et d'Etudes en Gestion à HEC
( 1738 )
- 1, avenue de la Libération 78351 JOUY EN JOSAS CEDEX
- France
11
Ozyegin University
( 131853 )
- Turquie
|
Langue du document |
Anglais
|
Nom de la revue |
|
Vulgarisation |
Non
|
Comité de lecture |
Oui
|
Audience |
Internationale
|
Date de publication |
2014
|
Date de publication électronique |
2014-10-22
|
Volume |
30
|
Numéro |
17-18
|
Page/Identifiant |
1833-1857
|
classement HEC de la revue |
autre
|
Domaine(s) |
|
Mots-clés |
en
poverty, representation, consumer culture, transformative consumer research
|
DOI | 10.1080/0267257X.2014.967929 |
Loading...