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Communication Dans Un Congrès Année : 2015

Potential and limits for creating a place brand as tool for territorial development in Chefchaouen, Morocco

Résumé

Place brands appear worldwide as new kind of political tool for local development at different geographical scales. This article explores the potential to create a place brand as tool for territorial development in a rural area of Morocco via a case study approach. Results show that successful place branding not only depends on place identity and local assets, but also on the macro-environment and strong partnerships. Regional autonomy, a delimitation of the target area, political unity and leadership are crucial factors. Morocco offers opportunities for place branding, but until now seems to be mainly limited by the uncompleted regionalisation and decentralisation process.
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Dates et versions

hal-01506401 , version 1 (12-04-2017)

Identifiants

  • HAL Id : hal-01506401 , version 1
  • PRODINRA : 308964

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Mechthild Donner, Fatiha Fort, Sietze Vellema. Potential and limits for creating a place brand as tool for territorial development in Chefchaouen, Morocco. Regional Studies Association Annual International Conference, "Global growth agendas: Regions, institutions and sustainability", Regional Studies Association (RSA). GBR., May 2015, Piacenza, Italy. ⟨hal-01506401⟩
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