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Communication Dans Un Congrès Année : 2015

Collective action for joint agrifood and tourism marketing in Chefchaouen, Morocco

Résumé

In the region of Chefchaouen, Morocco, both public and private actors endeavour to valorise and promote place-specific assets and present unique territorial identities in development strategies targeting public policy or commercial domains. However, initiatives are dispersed and often depend on external funds. A joint marketing and place branding strategy could contribute to unify different actors and activities and to enhance the overall regional competitiveness. This would fit to the territorial development logic.
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Dates et versions

hal-01506407 , version 1 (12-04-2017)

Identifiants

  • HAL Id : hal-01506407 , version 1
  • PRODINRA : 318884

Citer

Mechthild Donner, Fatiha Fort, Sietze Vellema. Collective action for joint agrifood and tourism marketing in Chefchaouen, Morocco. 26. ESRS Congress. "Places of possibility? Rural societies in a neoliberal world", European Society for Rural Sociology / Société Européenne de Sociologie Rurale (ESRS). INT., Aug 2015, Aberdeen, United Kingdom. 2 p. ⟨hal-01506407⟩
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