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Article dans une revue Journal of Business Research Année : 2017

A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors : A cross-cultural study in France and Japan

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hal-01745287, version 1 (28-03-2018)

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Elodie Gentina, Kun-Huang Huarng, Mototaka Sakashita. A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors : A cross-cultural study in France and Japan. Journal of Business Research, 2017, 89, pp.361-370. ⟨10.1016/j.jbusres.2017.12.032⟩. ⟨hal-01745287⟩
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