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Communication dans un congrès Année : 2016

Re-exploring the social influences in the excessive alcohol consumption of young people

Ré-explorer les influences sociales dans la consommation excessive d’alcool chez les jeunes

Résumé

The massive alcoholization of young people does not seem to weaken in spite of an important number of actions organized to curb this phenomenon. Setting out from this premise, this research aims at identifying better the real-life experience of young people during student nights and their perception of alcohol risk factors. The main result concerns the highlighting of a group effect with its social hierarchy which contributes to strengthen a falsified perception of the incurred risks.
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Dates et versions

hal-02420627, version 1 (20-12-2019)

Identifiants

  • HAL Id : hal-02420627 , version 1

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Pascale Ezan, C. Rouen-Mallet, Stéphane Mallet. Re-exploring the social influences in the excessive alcohol consumption of young people. 15th International Marketing Trends Conference, Jan 2016, Venise, Italy. ⟨hal-02420627⟩
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Dernière date de mise à jour le 07/04/2024
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