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Article Dans Une Revue Scandinavian Journal of Economics Année : 2016

Signalling corporate social responsibility: third-party certification vs.brands

Fabrice Etilé
Sabrina Teyssier

Résumé

Corporate social responsibility (CSR) is a credence attribute of products, which can be signaled either through a label certified by a third party, or via unsubstantiated claims used as part of a brand-building strategy. We use an experimental posted-offer market with sellers and buyers to compare the impact of these signaling strategies on market efficiency. Only third-party certification gives rise to a separating equilibrium and an increase in CSR investments. Unsubstantiated claims can generate a halo effect on consumers, whereby the latter are nudged into paying more for the same level of CSR investments by firms.

Dates et versions

hal-02638764 , version 1 (28-05-2020)

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Fabrice Etilé, Sabrina Teyssier. Signalling corporate social responsibility: third-party certification vs.brands. Scandinavian Journal of Economics, 2016, 118 (3), pp.397-432. ⟨10.1111/sjoe.12150⟩. ⟨hal-02638764⟩
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