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Chapitre D'ouvrage Année : 2010

Mainstreaming fair trade: a discussion through the Lipton tea case

Sylvaine Poret

Résumé

Fair trade has undergone a relative exceptional growth for two decades, thanks to the creation and expansion of Fair trade certified food products in large-scale distribution. Fair trade development with a mainstreaming-as-product certification provokes a big debate within the fair trade movement. The aim of this chapter is to explain this controversy with a case study, a partnership between Unilever and the Rainforest Alliance on Lipton tea in order to implement a Corporate Social Responsibility (CSR) strategy in a supply chain context. In this case, a mainstream approach is also pointed out.
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Dates et versions

hal-02816957 , version 1 (06-06-2020)

Identifiants

  • HAL Id : hal-02816957 , version 1
  • PRODINRA : 39797

Citer

Sylvaine Poret. Mainstreaming fair trade: a discussion through the Lipton tea case. Corporate social responsability: from compliance to opportunity?, Editions de l'Ecole Polytechnique, 2010, 978-2-7302-1568-8. ⟨hal-02816957⟩

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