Environmental Strategy and Competitive Advantage in Mezcal Businesses in Oaxaca, Mexico - HAL-SHS - Sciences de l'Homme et de la Société Accéder directement au contenu
Article Dans Une Revue International Journal of Management and Marketing Research Année : 2018

Environmental Strategy and Competitive Advantage in Mezcal Businesses in Oaxaca, Mexico

Résumé

In this article we examine the relationship between environmentalstrategy and competitive advantage using natural-resource-based theory. We did a transverse-cut quantitative analysis on a sample of 80 small mezcal (distilled alcoholic beverage made from agave angustifolia haw) businesses in Oaxaca, Mexico. We used structural equations modeling for hypothesis testing; our results reveal a direct and positive relationship between environmental strategy and future positioning, and between environmental strategy and business partnerships. This implies that environmental strategies implemented by the palenquero (the owner or manager of a mezcal business) can generate competitive advantages in future positioning and partnerships, which improve business productivity and help preserve the natural environment.
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Dates et versions

hal-03109726 , version 1 (04-02-2021)

Identifiants

  • HAL Id : hal-03109726 , version 1

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Ileana García-Román, Patricia Sánchez-Medina, René Díaz-Pichardo, Magdaleno Caballero-Caballero. Environmental Strategy and Competitive Advantage in Mezcal Businesses in Oaxaca, Mexico. International Journal of Management and Marketing Research, 2018, 11 (1), pp.41-54. ⟨hal-03109726⟩
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