How Communications that Portray Unhealthy Food Consumption Reduce Food Intake Among Dieters - HAL Accéder directement au contenu
Article dans une revue Journal of Public Policy and Marketing Année : 2021

How Communications that Portray Unhealthy Food Consumption Reduce Food Intake Among Dieters

Résumé

Both regulatory agencies and nonprofit organizations seek to understand how different tactics and appeals contained in food and public health advertisements might influence the food intake of an increasingly dieting-concerned population. This article addresses this important issue by examining how consumers who are concerned with their diets react to rich images of unhealthy food consumption. Results of two experiments show that exposure to food advertisements containing unhealthy food consumption imagery reduces food intake among consumers chronically concerned with dieting, whereas a third experiment shows a similar decrease in intended consumption when a public health advertisement portrays the consumption of unhealthy food. These findings in turn offer guidelines for maximizing the effectiveness of messages that attempt to promote healthy eating habits. Additionally, this research provides theoretical contributions to the self-control and mental imagery research domains which have public policy implications for regulatory agencies and nonprofit organizations.
Fichier principal
Vignette du fichier
552389-JPPM.19.219.R3_Proof_hi (1).pdf ( 964.46 Ko ) Télécharger
Loading...

Dates et versions

hal-03229512, version 1 (20-10-2021)

Identifiants

Citer

Mia M. Birau, Diogo Hildebrand, Carolina O. C. Werle. How Communications that Portray Unhealthy Food Consumption Reduce Food Intake Among Dieters. Journal of Public Policy and Marketing, In press, ⟨10.1177/07439156211019035⟩. ⟨hal-03229512⟩
66 Consultations
133 Téléchargements
Dernière date de mise à jour le 07/04/2024
comment ces indicateurs sont-ils produits

Altmetric

Partager

Gmail Facebook Twitter LinkedIn Plus