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Pré-Publication, Document De Travail Année : 2021

Making profits by leading retailers in the digital transition: A comparative analysis of Carrefour, Amazon and Wal-Mart (1996-2019)

Céline Baud
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Résumé

This contribution documents the contrasting fate of three key actors of the retail industry since the mid-nineties: Carrefour, Wal-Mart and Amazon. Stylized facts about their respective financial trajectories and a description of their engagement with digitalization allow to identify their distinct dynamics. Through a combination of accounting, business and economic analyses, this paper clarifies the underlying logics of profit making in the context of retail digitalization and provides new insights concerning the role of fixed costs leveraging in the digital age.
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Dates et versions

hal-03332318 , version 1 (02-09-2021)

Identifiants

  • HAL Id : hal-03332318 , version 1

Citer

Céline Baud, Cédric Durand. Making profits by leading retailers in the digital transition: A comparative analysis of Carrefour, Amazon and Wal-Mart (1996-2019). 2021. ⟨hal-03332318⟩
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