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Article dans une revue British Food Journal Année : 2020

Do wine buyers behave differently in brick and mortar versus online stores?

M. Higuet
  • Fonction : Auteur
H. Remaud

Résumé

To measure the extent to which wine buyers behave differently when purchasing wine online vs in two brick and mortar stores. The article aims to extend the use of the Double Jeopardy principle and empirical-based methodology to the wine category in a European retailing context.
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Dates et versions

hal-03422083, version 1 (09-11-2021)

Identifiants

  • HAL Id : hal-03422083 , version 1

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M. Higuet, H. Remaud. Do wine buyers behave differently in brick and mortar versus online stores?: .. British Food Journal, 2020. ⟨hal-03422083⟩

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