Corporate governance, market orientation and performance of Iran’s upscale hotels - HAL-SHS - Sciences de l'Homme et de la Société Accéder directement au contenu
Article Dans Une Revue Tourism and Hospitality Research Année : 2021

Corporate governance, market orientation and performance of Iran’s upscale hotels

Hadrian Geri Djajadikerta
  • Fonction : Auteur
  • PersonId : 1140527
Saiyidi Mat Roni
Md. Mahmudul Alam

Résumé

Market orientation has been known as an efficient managerial tool to assist in sustaining the performance of organisations. Market orientation has three dimensions, namely customer orientation, competitor orientation and inter-function coordination. This paper evaluates how corporate governance influences the three dimensions of market orientation within Iran's upscale hotels. The impacts of the three dimensions of market orientation on the hotels' social and financial performance are also examined to determine if market orientation mediates the relationships between corporate governance and performance. Partial least squares structural equation modelling (PLS-SEM) is used to analyse the survey data collected from the executives of four- and five-star hotels in Mashhad, Iran. Results show that corporate governance positively influences the three dimensions of market orientation, while overall market orientation influences financial and social performance. Specifically, customer orientation and inter-function coordination significantly reinforce such mediation, whereas the influence of competitor orientation is limited to financial performance.
Fichier principal
Vignette du fichier
J145. Performance of Iranian hotels_Tourism and Hospitality Research.pdf (475.46 Ko) Télécharger le fichier
Origine : Fichiers produits par l'(les) auteur(s)

Dates et versions

hal-03538168 , version 1 (20-01-2022)

Identifiants

Citer

Soheil Kazemian, Hadrian Geri Djajadikerta, Jamaliah Said, Saiyidi Mat Roni, Terri Trireksani, et al.. Corporate governance, market orientation and performance of Iran’s upscale hotels. Tourism and Hospitality Research, 2021, 21 (3), pp.344-357. ⟨10.1177/14673584211003644⟩. ⟨hal-03538168⟩
17 Consultations
70 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More