@inproceedings{droulers:halshs-00078389, TITLE = {{Les marques trait{\'e}es sans attention : exp{\'e}rimentations et mod{\'e}lisation des effets}}, AUTHOR = {Droulers, Olivier}, URL = {https://shs.hal.science/halshs-00078389}, BOOKTITLE = {{XXe Congr{\`e}s de l'AFM}}, ADDRESS = {Saint-Malo}, PUBLISHER = {{AFM, (Association Fran{\c c}aise de Marketing)}}, PAGES = {31 p.}, YEAR = {2004}, MONTH = May, KEYWORDS = {marques ; exp{\'e}rimentations ; mod{\'e}lisation}, HAL_ID = {halshs-00078389}, HAL_VERSION = {v1}, }