<?xml version="1.0" encoding="utf-8"?>
<TEI xmlns="http://www.tei-c.org/ns/1.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:hal="http://hal.archives-ouvertes.fr/" xmlns:gml="http://www.opengis.net/gml/3.3/" xmlns:gmlce="http://www.opengis.net/gml/3.3/ce" version="1.1" xsi:schemaLocation="http://www.tei-c.org/ns/1.0 http://api.archives-ouvertes.fr/documents/aofr-sword.xsd">
  <teiHeader>
    <fileDesc>
      <titleStmt>
        <title>HAL TEI export of halshs-00155112</title>
      </titleStmt>
      <publicationStmt>
        <distributor>CCSD</distributor>
        <availability status="restricted">
          <licence target="https://creativecommons.org/publicdomain/zero/1.0/">CC0 1.0 - Universal</licence>
        </availability>
        <date when="2026-05-19T16:28:08+02:00"/>
      </publicationStmt>
      <sourceDesc>
        <p part="N">HAL API Platform</p>
      </sourceDesc>
    </fileDesc>
  </teiHeader>
  <text>
    <body>
      <listBibl>
        <biblFull>
          <titleStmt>
            <title xml:lang="fr">La tendance à regretter du consommateur</title>
            <title xml:lang="fr" type="sub">Validation d'une échelle de mesure</title>
            <author role="aut">
              <persName>
                <forename type="first">Eva</forename>
                <surname>Delacroix</surname>
              </persName>
              <email type="md5">42108c597f6aa87c47a79c70e974d8e5</email>
              <email type="domain">dauphine.fr</email>
              <idno type="idhal" notation="numeric">840701</idno>
              <idno type="halauthorid" notation="string">212026-840701</idno>
              <affiliation ref="#struct-1032"/>
            </author>
            <author role="aut">
              <persName>
                <forename type="first">Philippe</forename>
                <surname>Jourdan</surname>
              </persName>
              <email type="md5">e328337c7bb4de9a8308122b588d4a2b</email>
              <email type="domain">gmail.com</email>
              <idno type="idhal" notation="string">philippe-jourdan</idno>
              <idno type="idhal" notation="numeric">3143</idno>
              <idno type="halauthorid" notation="string">2526-3143</idno>
              <idno type="IDREF">https://www.idref.fr/103205594</idno>
            </author>
            <editor role="depositor">
              <persName>
                <forename>Eva</forename>
                <surname>Delacroix</surname>
              </persName>
              <email type="md5">42108c597f6aa87c47a79c70e974d8e5</email>
              <email type="domain">dauphine.fr</email>
            </editor>
          </titleStmt>
          <editionStmt>
            <edition n="v1" type="current">
              <date type="whenSubmitted">2007-06-15 14:17:16</date>
              <date type="whenWritten">2007</date>
              <date type="whenModified">2025-06-13 11:28:02</date>
              <date type="whenReleased">2007-06-15 14:17:16</date>
              <date type="whenProduced">2007</date>
            </edition>
            <respStmt>
              <resp>contributor</resp>
              <name key="119036">
                <persName>
                  <forename>Eva</forename>
                  <surname>Delacroix</surname>
                </persName>
                <email type="md5">42108c597f6aa87c47a79c70e974d8e5</email>
                <email type="domain">dauphine.fr</email>
              </name>
            </respStmt>
          </editionStmt>
          <publicationStmt>
            <distributor>CCSD</distributor>
            <idno type="halId">halshs-00155112</idno>
            <idno type="halUri">https://shs.hal.science/halshs-00155112</idno>
            <idno type="halBibtex">delacroix:halshs-00155112</idno>
            <idno type="halRefHtml">&lt;i&gt;Recherche et Applications en Marketing (French Edition)&lt;/i&gt;, 2007, 22 (1), pp.1-20</idno>
            <idno type="halRef">Recherche et Applications en Marketing (French Edition), 2007, 22 (1), pp.1-20</idno>
            <availability status="restricted"/>
          </publicationStmt>
          <seriesStmt>
            <idno type="stamp" n="SHS">Sciences de l'Homme et de la Société</idno>
            <idno type="stamp" n="CNRS">CNRS - Centre national de la recherche scientifique</idno>
            <idno type="stamp" n="UNIV-DAUPHINE">Université Paris Dauphine - Paris IX</idno>
            <idno type="stamp" n="DRM">Dauphine Recherches en Management</idno>
            <idno type="stamp" n="DRM-DAUPHINE" corresp="UNIV-DAUPHINE">DRM (Dauphine Recherches en Management)</idno>
            <idno type="stamp" n="PSL">Université Paris sciences et lettres</idno>
            <idno type="stamp" n="AFM_RAM_DM">Association Française du Marketing_Revue Recherche et Applications en Marketing_Revue Décisions Marketing</idno>
            <idno type="stamp" n="UNIV-DAUPHINE-PSL" corresp="PSL">Université Paris Dauphine - PSL</idno>
          </seriesStmt>
          <notesStmt>
            <note type="commentary">Avec Philippe Jourdan, co-auteur</note>
            <note type="audience" n="1">Not set</note>
            <note type="popular" n="0">No</note>
            <note type="peer" n="1">Yes</note>
          </notesStmt>
          <sourceDesc>
            <biblStruct>
              <analytic>
                <title xml:lang="fr">La tendance à regretter du consommateur</title>
                <title xml:lang="fr" type="sub">Validation d'une échelle de mesure</title>
                <author role="aut">
                  <persName>
                    <forename type="first">Eva</forename>
                    <surname>Delacroix</surname>
                  </persName>
                  <email type="md5">42108c597f6aa87c47a79c70e974d8e5</email>
                  <email type="domain">dauphine.fr</email>
                  <idno type="idhal" notation="numeric">840701</idno>
                  <idno type="halauthorid" notation="string">212026-840701</idno>
                  <affiliation ref="#struct-1032"/>
                </author>
                <author role="aut">
                  <persName>
                    <forename type="first">Philippe</forename>
                    <surname>Jourdan</surname>
                  </persName>
                  <email type="md5">e328337c7bb4de9a8308122b588d4a2b</email>
                  <email type="domain">gmail.com</email>
                  <idno type="idhal" notation="string">philippe-jourdan</idno>
                  <idno type="idhal" notation="numeric">3143</idno>
                  <idno type="halauthorid" notation="string">2526-3143</idno>
                  <idno type="IDREF">https://www.idref.fr/103205594</idno>
                </author>
              </analytic>
              <monogr>
                <idno type="halJournalId" status="VALID">26301</idno>
                <idno type="issn">0767-3701</idno>
                <idno type="eissn">2051-2821</idno>
                <title level="j">Recherche et Applications en Marketing (French Edition)</title>
                <imprint>
                  <publisher>SAGE Publications</publisher>
                  <biblScope unit="volume">22</biblScope>
                  <biblScope unit="issue">1</biblScope>
                  <biblScope unit="pp">1-20</biblScope>
                  <date type="datePub">2007</date>
                </imprint>
              </monogr>
            </biblStruct>
          </sourceDesc>
          <profileDesc>
            <langUsage>
              <language ident="fr">French</language>
            </langUsage>
            <textClass>
              <keywords scheme="author">
                <term xml:lang="en">measurement scale</term>
                <term xml:lang="en">consumer behavior.</term>
                <term xml:lang="en">counterfactual thinking</term>
                <term xml:lang="en">decision process</term>
                <term xml:lang="en">post-purchase evaluation</term>
                <term xml:lang="en">sensibility to regret</term>
                <term xml:lang="en">3M model</term>
                <term xml:lang="en">personality trait</term>
                <term xml:lang="fr">comportement du consommateur</term>
                <term xml:lang="fr">regret</term>
                <term xml:lang="fr">sensibilité au regret</term>
                <term xml:lang="fr">trait de personnalité</term>
                <term xml:lang="fr">modèle 3M</term>
                <term xml:lang="fr">évaluation post-achat</term>
                <term xml:lang="fr">prise de décision</term>
                <term xml:lang="fr">raisonnements contrefactuels</term>
                <term xml:lang="fr">échelle de mesure</term>
                <term xml:lang="fr">comportement du consommateur.</term>
              </keywords>
              <classCode scheme="halDomain" n="shs.gestion">Humanities and Social Sciences/Business administration</classCode>
              <classCode scheme="halTypology" n="ART">Journal articles</classCode>
              <classCode scheme="halOldTypology" n="ART">Journal articles</classCode>
              <classCode scheme="halTreeTypology" n="ART">Journal articles</classCode>
            </textClass>
            <abstract xml:lang="en">
              <p>This article presents the development and the validation of a 6 item Consumer Tendency to Regret (CTR) measurement scale. CTR is conceptualized as a situational personality trait in Mowen's 3M hierarchical personality model, and is defined as the propensity to experience regret following a decision to buy or not to buy. A qualitative inquiry (n=35) based on critical incidents followed by 8 data collections lead us to conclude to the fair reliability and validity of the two dimensions measurement scale, useful both for practioners of direct marketing and advertisers.</p>
            </abstract>
            <abstract xml:lang="fr">
              <p>Cet article présente le développement et la validation d'une échelle de mesure en 6 items de la tendance à regretter du consommateur (TRC). La TRC, définie comme la propension de certains individus à regretter leurs décisions d'acheter ou de ne pas acheter un produit ou un service, est conceptualisée comme un trait de personnalité situationnel dans un modèle hiérarchique de la personnalité (modèle 3M). Au terme d'une étude qualitative (n=35) s'appuyant sur la méthode des incidents critiques et de 8 collectes de données (n = 3257), nous en proposons une mesure fiable et valide en deux dimensions, utile pour les praticiens du marketing direct ou les publicitaires.</p>
            </abstract>
          </profileDesc>
        </biblFull>
      </listBibl>
    </body>
    <back>
      <listOrg type="structures">
        <org type="laboratory" xml:id="struct-1032" status="VALID">
          <idno type="IdRef">128212578</idno>
          <idno type="ISNI">0000 0001 2107 1404</idno>
          <idno type="RNSR">200112476L</idno>
          <idno type="ROR">https://ror.org/01mzxgm71</idno>
          <idno type="Wikidata">Q51783697</idno>
          <orgName>Dauphine Recherches en Management</orgName>
          <orgName type="acronym">DRM</orgName>
          <date type="start">2001-01-01</date>
          <desc>
            <address>
              <addrLine>Place du Maréchal de Lattre de Tassigny 75775 Paris Cedex 16</addrLine>
              <country key="FR"/>
            </address>
            <ref type="url">http://www.drm.dauphine.fr/</ref>
          </desc>
          <listRelation>
            <relation active="#struct-300302" type="direct"/>
            <relation active="#struct-564132" type="indirect"/>
            <relation name="UMR7088" active="#struct-441569" type="direct"/>
          </listRelation>
        </org>
        <org type="institution" xml:id="struct-300302" status="VALID">
          <idno type="IdRef">027787109</idno>
          <idno type="ISNI">0000000120977052</idno>
          <idno type="ROR">https://ror.org/052bz7812</idno>
          <idno type="Wikidata">Q1546437</idno>
          <orgName>Université Paris Dauphine-PSL</orgName>
          <desc>
            <address>
              <addrLine>Place du Maréchal de Lattre de Tassigny75775 PARIS Cedex 16</addrLine>
              <country key="FR"/>
            </address>
            <ref type="url">https://dauphine.psl.eu/</ref>
          </desc>
          <listRelation>
            <relation active="#struct-564132" type="direct"/>
          </listRelation>
        </org>
        <org type="regroupinstitution" xml:id="struct-564132" status="VALID">
          <idno type="IdRef">241597595</idno>
          <idno type="ISNI">0000 0004 1784 3645</idno>
          <idno type="ROR">https://ror.org/013cjyk83</idno>
          <orgName>Université Paris Sciences et Lettres</orgName>
          <orgName type="acronym">PSL</orgName>
          <desc>
            <address>
              <addrLine>60 rue Mazarine 75006 Paris</addrLine>
              <country key="FR"/>
            </address>
            <ref type="url">https://www.psl.eu/</ref>
          </desc>
        </org>
        <org type="regroupinstitution" xml:id="struct-441569" status="VALID">
          <idno type="IdRef">02636817X</idno>
          <idno type="ISNI">0000000122597504</idno>
          <idno type="ROR">https://ror.org/02feahw73</idno>
          <orgName>Centre National de la Recherche Scientifique</orgName>
          <orgName type="acronym">CNRS</orgName>
          <date type="start">1939-10-19</date>
          <desc>
            <address>
              <country key="FR"/>
            </address>
            <ref type="url">https://www.cnrs.fr/</ref>
          </desc>
        </org>
      </listOrg>
    </back>
  </text>
</TEI>