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            <title xml:lang="fr">Proposition d'une échelle de mesure&lt;br /&gt;du degré d'enracinement d'un consommateur dans sa région</title>
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              <p>this article aims to create a scale to measure how far the consumer can be rootedned in his region. The regional identity feeling varies from a person to another and consumption can be the place of identity claim. Our object is to measure these regional identity dimensions and to use them for global research on regional product consumption</p>
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              <p>cet article vise à créer une échelle de mesure du degré d'enracinement d'un consommateur dans sa région. Le sentiment d'une « identité régionale » est variable selon les individus et la consommation peut-être le lieu d'expression d'une revendication identitaire. Notre propos est de parvenir à mesurer ces dimensions identitaires régionales pour les utiliser ensuite dans le cadre de recherches plus globales sur la consommation de produits régionaux</p>
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