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            <title xml:lang="fr">Analyse comparative des stratégies Internet de deux associations</title>
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                <term xml:lang="en">Information systems</term>
                <term xml:lang="en">e-solidarity.</term>
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              <p>A comparative case study reveals that an analysis of means between two large voluntary organizations is not sufficient to distinguish their online strategies. The strategic dynamics and the sense of action are actually played by network actors all along the appropriation process of these means. A successful NPO strategy offers benefits for NPO itself, for individuals who belong to it or interact with it and for society as a whole. The analysis of situations carried out through an interpretivist approach concludes however the need for transversal approach to understanding IT strategy in NPOs, and shows the complexity and the richness of NPO's Internet strategy.</p>
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              <p>L'analyse comparative de deux études de cas conduites auprès de grandes associations ayant des positionnements différents révèle que l'approche des moyens mis en œuvre n'est pas suffisante pour discriminer leurs stratégies Internet. C'est en fait dans les ressorts de l'appropriation de ces moyens par des acteurs associatifs en réseau que se jouent la dynamique stratégique de ces associations et le sens de leur action. Le succès d'une stratégie associative est avéré si celle-ci se traduit par des bénéfices pour l'association elle-même, pour les individus qui la composent ou interagissent avec elle et pour la société dans son ensemble. L'analyse de situations de terrain conduite selon une approche interprétativiste illustre la nécessité d'une approche transversale des associations et montre la richesse et la complexité de leurs stratégies Internet.</p>
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