@inproceedings{capelli:halshs-00685310, TITLE = {{R{\'e}soudre ou att{\'e}nuer le probl{\`e}me en cas de crise ?}}, AUTHOR = {Capelli, Sonia and Legrand, Pascal and Sabadie, William}, URL = {https://shs.hal.science/halshs-00685310}, BOOKTITLE = {{XXVIII{\`e}me congr{\`e}s international de l'Association Fran{\c c}aise du Marketing}}, ADDRESS = {Brest, France}, PAGES = {--}, YEAR = {2012}, MONTH = May, KEYWORDS = {crisis communication ; responsibility ; deny ; bolstering ; communication de crise ; responsabilit{\'e} ; d{\'e}ni ; renforcement ; boycott}, PDF = {https://shs.hal.science/halshs-00685310/file/Communication_de_crise_afm2012.pdf}, HAL_ID = {halshs-00685310}, HAL_VERSION = {v1}, }