@inproceedings{fayolle:halshs-00685324, TITLE = {{Placement de marque interactif et image de marque : le cas des concerts.}}, AUTHOR = {Fayolle, Laurene and Capelli, Sonia and Sabadie, William}, URL = {https://shs.hal.science/halshs-00685324}, BOOKTITLE = {{XXVIII{\`e}me congr{\`e}s international de l'Association Fran{\c c}aise du Marketing}}, ADDRESS = {Brest, France}, PAGES = {--}, YEAR = {2012}, MONTH = May, KEYWORDS = {interactive placement- concert ; image ; sponsorship ; placement ; placement interactif ; concert ; image -parrainage}, PDF = {https://shs.hal.science/halshs-00685324/file/AFM_placement_final.pdf}, HAL_ID = {halshs-00685324}, HAL_VERSION = {v1}, }