@article{capelli:halshs-00704899, TITLE = {{Faire rire ou faire peur ? Le r{\^o}le mod{\'e}rateur de l'attractivit{\'e} de la source et de ses habitudes de communication lors d'une campagne {\'e}lectorale.}}, AUTHOR = {Capelli, Sonia and Sabadie, William and Trendel, Olivier}, URL = {https://shs.hal.science/halshs-00704899}, JOURNAL = {{Recherche et Applications en Marketing (French Edition)}}, PUBLISHER = {{SAGE Publications}}, VOLUME = {27}, NUMBER = {2}, PAGES = {21-44}, YEAR = {2012}, MONTH = Sep, KEYWORDS = {emotions ; humor ; fear appeals ; attractiveness ; political advertising ; source effects ; humour ; menace ; attractivit{\'e} ; communication politique ; effets de source}, HAL_ID = {halshs-00704899}, HAL_VERSION = {v1}, }