@article{capelli:halshs-00787774, TITLE = {{Se taire, nier ou s'excuser : comment r{\'e}pondre {\`a} un appel au boycott ?}}, AUTHOR = {Capelli, Sonia and Legrand, Pascal and Sabadie, William}, URL = {https://shs.hal.science/halshs-00787774}, JOURNAL = {{D{\'e}cisions Marketing}}, PUBLISHER = {{Association Fran{\c c}aise du Marketing}}, NUMBER = {68}, PAGES = {71-82}, YEAR = {2012}, MONTH = Nov, KEYWORDS = {crisis communication ; loyalty. ; communication de crise ; boycott ; fid{\'e}lit{\'e}}, PDF = {https://shs.hal.science/halshs-00787774/file/DM_Capellietal_2012.pdf}, HAL_ID = {halshs-00787774}, HAL_VERSION = {v1}, }