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Communication dans un congrès Année : 2013

Brand origin recognition accuracy and its influencing factors in emerging markets - PC market in Shangai as a case

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halshs-00827996, version 1 (30-05-2013)

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  • HAL Id : halshs-00827996 , version 1

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Li Gao, Pan Yu, Ling Zhu, Gérard Cliquet. Brand origin recognition accuracy and its influencing factors in emerging markets - PC market in Shangai as a case. 42nd Academy of Marketing Science (AMS) annual conference, May 2013, Monterey, United States. ⟨halshs-00827996⟩
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Dernière date de mise à jour le 20/04/2024
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