@inproceedings{capelli:halshs-00987843, TITLE = {{Une {\'e}tude implicite de la dualit{\'e} marque/r{\'e}gion d'une marque-r{\'e}gion}}, AUTHOR = {Capelli, Sonia and Ferreira, Bruno and Lecuyer, Charlotte and Mathieu, Pierre}, URL = {https://shs.hal.science/halshs-00987843}, BOOKTITLE = {{XXXi{\`e}me congr{\`e}s International de l'Association Fran{\c c}aise du Marketing}}, ADDRESS = {Montpellier, France}, PAGES = {cd-rom}, YEAR = {2014}, MONTH = May, KEYWORDS = {marque r{\'e}gionale ; marketing territorial ; tests implicites}, PDF = {https://shs.hal.science/halshs-00987843/file/Une_A_tude_implicite_de_la_dualitA_marque.pdf}, HAL_ID = {halshs-00987843}, HAL_VERSION = {v1}, }