@inproceedings{ferreira:halshs-01071622, TITLE = {{The congruency between the container and the content: should we texture everything to seduce the consumer?}}, AUTHOR = {Ferreira, Bruno and Capelli, Sonia and Trendel, Olivier}, URL = {https://shs.hal.science/halshs-01071622}, BOOKTITLE = {{17th AMS World Congress}}, ADDRESS = {Lima, Peru}, PAGES = {cd-rom}, YEAR = {2014}, MONTH = Aug, KEYWORDS = {texture ; packaging ; congruency ; sensorial marketing ; congruence ; marketing sensoriel}, HAL_ID = {halshs-01071622}, HAL_VERSION = {v1}, }