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                    <forename type="first">Béatrice</forename>
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                <term xml:lang="en">perception evolutions</term>
                <term xml:lang="en">communication Strategies</term>
                <term xml:lang="en">City Hall</term>
                <term xml:lang="fr">Evolution des représentations</term>
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              <p>L’auteur expose ici comment deux organisations, la mairie du Havre et l’UNESCO, émettrices de messages destinés pour la première aux habitants de la ville et pour la seconde au « monde », ont mis en oeuvre des processus de reconstruction de représentation de cette ville. Ces deux écritures correspondant à deux registres de la reconnaissance, l’analogie et l’expertise, se sont conjuguées, pour faire effectivement évoluer la lecture de la ville du Havre.</p>
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