@inproceedings{capelli:halshs-01128544, TITLE = {{Communication in relief: should we embosse the brand or the product?}}, AUTHOR = {Capelli, Sonia and Thomas, Fanny and Ferreira, Bruno}, URL = {https://shs.hal.science/halshs-01128544}, BOOKTITLE = {{18th AMS World Congress}}, ADDRESS = {Bari, Italy}, YEAR = {2015}, MONTH = Jul, KEYWORDS = {''relief'' ; ''communication'' ; ''advertising'' ; ''sensorial marketing'' ; ''touch''}, HAL_ID = {halshs-01128544}, HAL_VERSION = {v1}, }