@inproceedings{martin:halshs-01128814, TITLE = {{Tourists' perceived congruence between nation- and region-brands: A quantitative analysis}}, AUTHOR = {Martin, Emeline and Capelli, Sonia}, URL = {https://shs.hal.science/halshs-01128814}, BOOKTITLE = {{The 5th International Conference on Destination Branding and Marketing (DBM-V)}}, ADDRESS = {Macau, Unknown Region}, YEAR = {2014}, MONTH = Dec, KEYWORDS = {''brand architecture'' ; ''congruence'' ; ''destination image'' ; ''place marketing'' ; ''regional branding''}, HAL_ID = {halshs-01128814}, HAL_VERSION = {v1}, }