@article{capelli:halshs-01128830, TITLE = {{Comment int{\'e}grer les clients {\`a} la d{\'e}marche marketing?}}, AUTHOR = {Capelli, Sonia and C. Dantas, Danilo}, URL = {https://shs.hal.science/halshs-01128830}, JOURNAL = {{Gestion - HEC Montr{\'e}al}}, PUBLISHER = {{Percy Barnevik et Abb}}, VOLUME = {37}, NUMBER = {1}, PAGES = {p.74-83}, YEAR = {2012}, KEYWORDS = {''co-production'' ; ''co-marketing'' ; ''consumer-made marketing'' ; ''customisation'' ; ''mix marketing''}, HAL_ID = {halshs-01128830}, HAL_VERSION = {v1}, }