Focus groups and ecological practices: a psychosocial approach
Résumé
The aim of this article is to show that focus groups (FGs) are a relevant method for
the study of social representations of ecological practices and the meanings they have
acquired in different socio-cultural contexts. First, relevant theoretical elements about
ecological practices and representations are mentioned. Then, our different steps of
designing FGs are detailed. A comparison between French and German FGs illustrates
different processes of social representations and evidences how the tasks and
stimuli structure group discussions about practices. Results highlight the role of the
majority’s opinion in facing scientific uncertainty and in the evaluation of ecological
practices. They also point out different ways of anchoring them. For the French participants,
ecological practices are means of acting according to political values, whereas
for the German group members, they are compromises between individual and altruistic
interests. Furthermore, the potentialities of FGs are discussed.
Origine : Accord explicite pour ce dépôt
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