@inproceedings{capelli:halshs-01219431, TITLE = {{Communication in relief: should we embosse the brand or the product?}}, AUTHOR = {Capelli, Sonia and Thomas, Fanny and Ferreira, Bruno}, URL = {https://shs.hal.science/halshs-01219431}, BOOKTITLE = {{18 {\`e}me congr{\`e}s International de l'Academy of Marketing Science World Congress}}, ADDRESS = {Bari, Italy}, YEAR = {2015}, MONTH = Jul, KEYWORDS = {Embossed design ; relief ; advertising medium}, HAL_ID = {halshs-01219431}, HAL_VERSION = {v1}, }