Optimal Production Channel for Private Labels: Too Much or Too Little Innovation?
Clémence Christin
- Fonction : Auteur
- PersonId : 173303
- IdHAL : clemence-christin
- IdRef : 090954491
Guy Meunier
- Fonction : Auteur
- PersonId : 747018
- IdHAL : guy-meunier
- ORCID : 0000-0002-9052-921X
Résumé
We analyze the impact of the private label production channel on innovation. A retailer may either choose to integrate backward with a small firm (insourcing) or rely on a national brand manufacturer (outsourcing) to produce its private label. The trade-off between insourcing and outsourcing strategies is a choice between too much or too little innovation (i.e., quality investment) on the private label. When insourcing, an outside-option effect leads the retailer to overinvest to increase its buyer power. When outsourcing, a hold-up effect leads to underinvestment. In addition, selecting the national brand manufacturer may create economies of scale that spur innovation.
Format du dépôt | Notice |
---|---|
Type de dépôt | Article dans une revue |
Résumé |
en
We analyze the impact of the private label production channel on innovation. A retailer may either choose to integrate backward with a small firm (insourcing) or rely on a national brand manufacturer (outsourcing) to produce its private label. The trade-off between insourcing and outsourcing strategies is a choice between too much or too little innovation (i.e., quality investment) on the private label. When insourcing, an outside-option effect leads the retailer to overinvest to increase its buyer power. When outsourcing, a hold-up effect leads to underinvestment. In addition, selecting the national brand manufacturer may create economies of scale that spur innovation.
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Titre |
en
Optimal Production Channel for Private Labels: Too Much or Too Little Innovation?
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Auteur(s) |
Claire Chambolle
1, 2
, Clémence Christin
3
, Guy Meunier
2, 1
1
X-DEP-ECO -
Département d'Économie de l'École Polytechnique
( 444480 )
- École Polytechnique, 91128 Palaiseau Cedex
- France
2
ALISS -
Alimentation et sciences sociales
( 1002218 )
- 65 boulevard de Brandebourg 94205 Ivry sur Seine
- France
3
CREM -
Centre de recherche en économie et management
( 894 )
- 7 place Hoche, BP 86514
35065 RENNES CEDEX
- France
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Public visé |
Scientifique
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Sous-type de document pour les Articles |
Research article
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Numéro spécial |
Numéro spécial
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Page/Identifiant |
348-368
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Numéro |
2
|
Volume |
24
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Date de publication |
2015-06
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Nom de la revue |
|
Langue du document |
Anglais
|
Vulgarisation |
Non
|
Comité de lecture |
Oui
|
Audience |
Internationale
|
Projet(s) ANR |
|
Domaine(s) |
|
Financement |
|
Mots-clés |
en
Private label, vertical relations, buyer power, innovation
|
DOI | 10.1111/jems.12098 |
ProdINRA | 323441 |
UT key WOS | 000354193800007 |
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