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Year : 2013
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https://shs.hal.science/halshs-02059267
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Last modification on : Wednesday, September 28, 2022-4:19:15 PM
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- HAL Id : halshs-02059267 , version 1
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Fabienne Berger-Remy, Marie-Eve Laporte. La marque, levier stratégique de l’entreprise. Géraldine Michel. Management Transversal de la Marque, Dunod, pp.45-65, 2013. ⟨halshs-02059267⟩
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