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A history of the brand management system

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Isabelle Aimé
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halshs-02273339 , version 1 (28-08-2019)

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  • HAL Id : halshs-02273339 , version 1

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Isabelle Aimé, Fabienne Berger-Remy, Marie-Eve Laporte. A history of the brand management system. Conference on Historical Analysis and Research in Marketing (CHARM 2017), 2017, Liverpool, United Kingdom. ⟨halshs-02273339⟩
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