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Is the brand manager system doomed to disappear in the age of data?

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Isabelle Aimé
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halshs-02279333 , version 1 (05-09-2019)

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Fabienne Berger-Remy, Marie-Eve Laporte, Isabelle Aimé. Is the brand manager system doomed to disappear in the age of data?. 45th EMAC Annual Conference, 2016, Oslo, Norway. ⟨halshs-02279333⟩
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