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https://shs.hal.science/halshs-02284190
Submitted on : Wednesday, September 11, 2019-3:17:39 PM
Last modification on : Wednesday, September 28, 2022-4:19:02 PM
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- HAL Id : halshs-02284190 , version 1
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Fabienne Berger-Remy, Marie-Eve Laporte, Isabelle Aimé. Does digital transformation mean the end of marketing?. 48ème congrès de l'EMAC (European Marketing Association Conference), 2019, Hambourg, Germany. ⟨halshs-02284190⟩
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