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Does digital transformation mean the end of marketing?

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Isabelle Aimé
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halshs-02284190 , version 1 (11-09-2019)

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  • HAL Id : halshs-02284190 , version 1

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Fabienne Berger-Remy, Marie-Eve Laporte, Isabelle Aimé. Does digital transformation mean the end of marketing?. 48ème congrès de l'EMAC (European Marketing Association Conference), 2019, Hambourg, Germany. ⟨halshs-02284190⟩
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