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An exploratory research of consumer boycott profiles

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halshs-02530557 , version 1 (03-04-2020)

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  • HAL Id : halshs-02530557 , version 1

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André Le Roux, Marinette Thebault, Henri Ralambondrainy. An exploratory research of consumer boycott profiles. 5th Annual International Colloquium on Branding, Jul 2017, Athènes, Greece. ⟨halshs-02530557⟩
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