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            <title xml:lang="fr">Le benchmarking interne comme outil de contrôle du réseau commercial : Le cas de la banque de détail</title>
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              <p>Les réseaux commerciaux occupent une place stratégique dans de nombreuses organisations. Toutefois, leur contrôle est délicat en particulier dansle cas des réseaux d’agences bancaires. Le benchmarking est fréquemment présenté par les praticiens comme une solution intéressante. Aprèsavoir précisé le rôle de cet outil, une étude par questionnaire permettra de préciser ses conditions de bon fonctionnement.</p>
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