@inproceedings{lambeychecchin:halshs-03018342, TITLE = {{LES EFFETS DES VENTES PRIV{\'E}ES SUR LE PROCESSUS DE VALORISATION DES MARQUES DE LUXE : L'EFFET MOD{\'E}RATEUR DU MESSAGE PROMOTIONNEL}}, AUTHOR = {Lambey-Checchin, Christine and Sanchez Romero, Andrea}, URL = {https://shs.hal.science/halshs-03018342}, BOOKTITLE = {{7{\`e}me {\'e}dition du Colloque Prix \& Valeur, Journ{\'e}e labellis{\'e}e AFM}}, ADDRESS = {Tours - e-conference, France}, YEAR = {2020}, MONTH = Jun, HAL_ID = {halshs-03018342}, HAL_VERSION = {v1}, }