Journal Articles Industrial Marketing Management Year : 2021
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halshs-03187033 , version 1 (31-03-2021)

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Barbara Gaudenzi, Lapo Mola, Cecilia Rossignoli. Hitting or missing the target: Resources and capabilities for alternative e-commerce pathways in the fashion industry. Industrial Marketing Management, 2021, 93, pp.124-136. ⟨10.1016/j.indmarman.2020.12.016⟩. ⟨halshs-03187033⟩
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