Journal Articles
Industrial Marketing Management
Year : 2021
Lapo Mola : Connect in order to contact the contributor
https://shs.hal.science/halshs-03187033
Submitted on : Wednesday, March 31, 2021-4:05:25 PM
Last modification on : Monday, July 15, 2024-4:26:03 PM
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- HAL Id : halshs-03187033 , version 1
- DOI : 10.1016/j.indmarman.2020.12.016
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Barbara Gaudenzi, Lapo Mola, Cecilia Rossignoli. Hitting or missing the target: Resources and capabilities for alternative e-commerce pathways in the fashion industry. Industrial Marketing Management, 2021, 93, pp.124-136. ⟨10.1016/j.indmarman.2020.12.016⟩. ⟨halshs-03187033⟩
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