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            <title xml:lang="fr">Les multinationales du CAC 40 : quelles réponses à la crise sanitaire mondiale ?</title>
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                <title xml:lang="fr">Les multinationales du CAC 40 : quelles réponses à la crise sanitaire mondiale ?</title>
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                  <date type="start">2021-05-03</date>
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                <term xml:lang="fr">pandémie</term>
                <term xml:lang="fr">crise sanitaire</term>
                <term xml:lang="fr">gestion de crise</term>
                <term xml:lang="fr">CAC 40</term>
                <term xml:lang="fr">multinationales</term>
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              <p>Cet article porte sur les réponses des multinationales françaises face à la crise sanitaire mondiale. L’étude empirique est fondée sur l’examen systématique des sites Internet des 40 multinationales du CAC 40. Les résultats révèlent que les premières réponses apportées à la pandémie sont variées. Nous avons identifié 15 multinationales citoyennes faisant preuve de générosité, dix multinationales tournées vers la continuité de l’activité, cinq multinationales orientées vers l’innovation et dix multinationales n’ayant pas annoncé de mesures spécifiques. Ces premières réactions sont susceptibles de remettre en cause les stratégies et les modes de fonctionnement des entreprises étudiées.</p>
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