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                <term xml:lang="en">carsharing</term>
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                <term xml:lang="en">innovative transport policy</term>
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              <p>Nowadays, the issue of rural development has a central place on the agenda of policymakers, particularly in the field of transportation. In low-density areas, there is a lack of alternatives to car use, but at the same time internal combustion vehicles are currently contested in Western societies for their impacts on global warming. As part of the solution, in the past couple of decades, carsharing (CS) schemes have been growing worldwide, but mainly in urban areas. This paper focuses on a recent socially oriented electric CS scheme launched in 2018 in the countryside of Le Mans, France. This program is supported by the local government whose goal is to provide new offers of transportation for those in need and also provide alternatives to cars. By studying the CS program's first year of implementation, we found a dichotomy between the social expectations of the local government and the reality of use by the population. On the basis of a filled-out questionnaire and the analysis of the cars' navigation data, we first present the profile of the early adopters. We found that they are mostly male and tend to be over 60 years old. They are also highly motorized and from the upper-middle and upper classes. Secondly, it appears that the program is having difficulties finding regular users. In this regard, this study shows how important it is for public policy to be based on a thoughtful and coherent planning strategy as well as to be led by a strong local governance.</p>
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              <p>Hoy en día, la cuestión del desarrollo rural ocupa un lugar prominente en la agenda política, especialmente en el ámbito del transporte. En las áreas de baja densidad, faltan alternativas al uso del automóvil, pero al mismo tiempo los vehículos de combustión interna son actualmente cuestionados en las sociedades occidentales por su impacto en el calentamiento global. Como parte de la solución, en las dos últimas décadas han crecido en todo el mundo los sistemas de carsharing (coche compartido o CC), aunque más en las zonas urbanas. Este artículo se centra en una iniciativa reciente de CC eléctrico de orientación social lanzada en 2018 en el área rural de Le Mans, Francia. Este programa cuenta con el apoyo del gobierno local, cuyo objetivo es proporcionar nuevas ofertas de transporte a quien lo necesita y también ofrecer alternativas a los automóviles. Al estudiar el primer año de aplicación de la iniciativa de CC, se encontró una dicotomía entre las expectativas sociales del gobierno local y la realidad del uso por parte de la población. A partir de un cuestionario cumplimentado y del análisis de los datos de navegación de los coches, se presenta en primer lugar el perfil de los usuarios pioneros. Se descubrió que la mayoría son hombres y suelen tener más de 60 años. También están muy motorizados y son de clase media‐alta y alta. En segundo lugar, parece que el programa tiene dificultades para encontrar usuarios habituales. A este respecto, este estudio muestra la importancia de que las políticas públicas se basen en una estrategia de planificación reflexiva y coherente, así como de que se guíen por una sólida gobernanza local.</p>
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