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            <title xml:lang="fr">De l’affordance injonctive à la créativité discursive : l’exemple du ticker numérique</title>
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                <title xml:lang="fr">De l’affordance injonctive à la créativité discursive : l’exemple du ticker numérique</title>
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                <term xml:lang="en">produsage</term>
                <term xml:lang="en">ticker</term>
                <term xml:lang="en">intentionality</term>
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                <term xml:lang="en">affordance</term>
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              <p>In this article, we will question the affordances, in other words the "actancial signs" (Uexküll 1934), the "valences" or the "character of demand" (Werner 1926) of iconotextual digital objects (Nerlich 1990) such as the numerical time scale called ticker. Form of architext (Genette 1979, Jeanneret and Souchier 2005), the ticker proposes an iconic and linguistic model which simultaneously encourages the action while limiting this field of action. The diversity of affordances seems to depend on the intrinsic potentialities of the object but also on the user's experience. As this coefficient of diversity increases, so does the possibility of exceeding the injunctive level of affordance. Despite of the affordances expected by designers and their intentionality, users "divert" the functionalities of digital objects by retaining the original design but changing the textual elements that accompany it, creating a new, more invisible category of produsage (Bruns 2007, 2008).</p>
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              <p>Dans cet article, il s’agira de questionner les affordances, autrement dit les « signes actanciels » (Uexküll 1934), les «valences» ou le «caractère de demande» (Werner 1926) d’objets numériques iconotextuels (Nerlich 1990) tels que l’échelle temporelle numérique dite ticker. Forme d’architexte (Genette 1979, Jeanneret et Souchier 2005), le ticker propose un modèle iconique et langagier qui simultanément incite à l’action tout en limitant ce champ d’action. La diversité d’affordances semble dépendre des potentialités intrinsèques à l’objet mais aussi de l’expérience de l’usager. Plus ce coefficient de diversité augmente, plus la possibilité de dépasser le niveau injonctif de l’affordance augmente. En dépit des affordances prévues par les concepteurs et de leurs intentionnalités, les usagers « détournent » les fonctionnalités d’objets numériques en conservant le design initial mais en modifiant les éléments textuels qui l’accompagnent, créant ainsi une nouvelle catégorie, plus invisible, de produsage (Bruns 2007, 2008).</p>
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