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            <title xml:lang="fr">Convertir aux « bonnes mesures » du corps. La construction de la légitimité des médecins de l’obésité et des influenceurs fitness</title>
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                <term xml:lang="fr">santé</term>
                <term xml:lang="fr">prescription</term>
                <term xml:lang="fr">poids</term>
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              <p>How can obesity doctors and fitness influencers who sell nutritional programmes legitimately prescribe “good lifestyle habits” to change other people’s bodies? The combination of two research studies carried out among these professionals shows that treatment is based on measurements (weight, height, body composition, etc.). These body quantifications make it possible to objectivise deviations from norms and to put bodies into action to reduce these deviations, while regulating transformations. As part of the interaction, we observe a shift in the value to be attributed to certain measurements (those used by specialists), rather than others (those initially used by patients). However, the value of a measure remains specific to a given context, situation and patient. This makes it essential for these professionals to be able to assess the situation on the spot, but also to occasionally distance themselves from the measurements, in favour of a more “intuitive” assessment.</p>
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              <p>Comment les médecins de l’obésité et influenceurs fitness qui vendent des programmes nutritionnels peuvent-ils légitimement prescrire de « bonnes habitudes de vie » pour changer les corps d’autrui ? Le croisement de deux enquêtes, menées auprès de ces professionnels, montre que la prise en charge repose sur des mesures (poids, taille, composition corporelle, etc.) qui permettent d’objectiver des écarts aux normes et de mettre en action les corps pour réduire ces écarts, tout en régulant les transformations. Dans l’interaction, nous observons une réorientation de la valeur à attribuer à certaines mesures (celles que mobilisent les médecins et influenceurs), plus qu’à d’autres (celles que mobilisent initialement les patients et clients). Cependant, la valeur d’une mesure reste propre à un contexte, une situation, un patient donné. Cela rend le suivi humain de ces professionnels indispensable pour évaluer en situation, mais aussi mettre à distance occasionnellement les mesures, au profit d’une évaluation plus « intuitive ».</p>
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