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Thematic communities and image of french mass-market retailers in the media

Jérôme Baray , Gérard Cliquet , Yves Soulabail
23ème colloque Etienne THIL, Oct 2020, Paris, France
Conference papers hal-02970974v1

Design and Management of Interfirm Networks

Josef Windsperger , Gérard Cliquet , N. B. Hendriksen , Marijana Sreckovic
Windsperger, J.; Cliquet, G.; Hendrikse, G.; Srećković, M. Springer, 2019, 978-3-030-29245-4
Books halshs-02379935v1

La proximité et la recherche de productivité du temps de magasinage

Marie-Christine Gahinet , Gérard Cliquet
International marketing trends conference, Jan 2012, Venise, Italie
Conference papers halshs-00711656v1

Geomarketing mix optimization using a fuzzy spatial and multiscale segmentation

Jérôme Baray , Martine Pelé , Gérard Cliquet
AMS 17th world marketing congress proceedings, august 2014, Lima, AMS, Aug 2014, Lima, Peru
Conference papers hal-01366422v1

From mobile phone to smartphone : what's new about m-shopping

Gérard Cliquet , Christine Gonzalez , Elodie Huré , Karine Picot-Coupey
42nd Academy of Marketing Science (AMS) annual conference, May 2013, Monterey, United States
Conference papers halshs-00828010v1

Grocery pickup creation of value: Customers’ benefits vs. spatial dimension

Dany Vyt , Magali Jara , Gérard Cliquet
Journal of Retailing and Consumer Services, 2017, 39, pp.145-153
Journal articles halshs-02024284v1

Le comportement du consommateur et le point de vente

Maud Daniel-Chever , Gérard Cliquet , Karine Picot-Coupey
Retailing, Dunod, pp.89-112, 2018, 9782100778232
Book sections halshs-02023378v1

Les formes du retail : vers de nouveaux défis

Guy Basset , Gérard Cliquet , Karine Picot-Coupey
Retailing, Dunod, pp.69-88, 2018, 9782100778232
Book sections halshs-02023363v1

Advertising Spending, Mood and Level of Product Information on Quality Perception

Clara Koetz , Cristiane Pizzutti dos Santos , Gérard Cliquet
Managerial and Decision Economics, 2017, 38 (3), pp.314-325
Journal articles halshs-02024278v1

L’opposition entre taille du marché et degré d’homogénéité des segments : une approche par la logique floue

Tam Nguyen Phuong , Gérard Cliquet , Adilson Borges , Frédéric Leray
Décisions Marketing, 2003, 32, pp.55-69. ⟨10.7193/DM.032.55.69⟩
Journal articles halshs-02919459v1

Know-how transfer mechanisms in franchise networks: a study of franchisee perceptions

Rozenn Perrigot , Olivier Herrbach , Gérard Cliquet , Guy Basset
Knowledge Management Research and Practice, 2017, 15 (2), pp.272 - 281. ⟨10.1057/s41275-017-0051-0⟩
Journal articles halshs-01615110v1

Interfirm Networks. Franchising, Cooperatives and Strategic Alliances

J. Windsperger , Gérard Cliquet , Thomas Ehrmann , G. Hendrikse
Windsperger J.; Cliquet G.; Ehrmann Th.; Hendrikse G. Springer, 320 p., 2015, 978-3-319-10184-2
Books halshs-01117249v1

Plural Form and Firm Performance: Franchising in Europe

Frédéric Perdreau , Anne-Laure Le Nadant , Gérard Cliquet
4th International Conference on Economics and Management of Networks (EMNet), Sep 2009, Bosnia and Herzegovina. pp.CD
Conference papers halshs-00418674v1

Retailing: Management et marketing du commerce

Gérard Cliquet , Karine Picot-Coupey , Guy Basset
Dunod, pp.281, 2018, 9782100778232
Books halshs-02023317v1

Network governance

Thomas Ehrmann , Josef Windsperger , Gérard Cliquet , George Hendrikse
Ehrmann, Th.; Windsperger, J.; Cliquet, G.; Hendrikse, G. Physica-Verlag, 334 p., 2013
Books halshs-00815820v1

Conceptualizing Smart Shopping with a Smartphone: Implications of the Use of Mobile Devices for Shopping Productivity and Value

Karine Picot-Coupey , Voropanova Ekaterina , Gérard Cliquet
18th conference of the European Association for Education and Research in Commercial Distribution, Jul 2015, Rennes, France
Conference papers hal-01390180v1
Image document

Architecture financière des réseaux de franchise : apports de la théorie des ressources et de la théorie des contrats incomplets

Frédéric Perdreau , Anne-Laure Le Nadant , Gérard Cliquet
AFFI, Jun 2007, Bordeaux, France
Conference papers halshs-00520599v1

Brand origin recognition accuracy and its influencing factors in emerging markets - PC market in Shangai as a case

Li Gao , Pan Yu , Ling Zhu , Gérard Cliquet
42nd Academy of Marketing Science (AMS) annual conference, May 2013, Monterey, United States
Conference papers halshs-00827996v1

M-commerce and m-marketing : a research agenda

Christine Gonzalez , Karine Picot-Coupey , Gérard Cliquet
International marketing trends conference, Jan 2012, Venise, Italy
Conference papers halshs-00711740v1
Image document

Shopping mall retailing: A bibliometric analysis and systematic assessment of Chebat's contributions

N. Krey , Karine Picot-Coupey , Gérard Cliquet
Journal of Retailing and Consumer Services, 2022, 64, pp.102702. ⟨10.1016/j.jretconser.2021.102702⟩
Journal articles hal-03373705v1

Uniformity in franchising: a case study of a french franchise network with several franchisees having their own website

Rozenn Perrigot , Guy Basset , Danièle Briand , Gérard Cliquet
Journal of Marketing Channels, 2013, 20, pp.99-119. ⟨10.1080/1046669X.2013.747862⟩
Journal articles halshs-00816133v1

Network uniformity and risk of reclassification of the franchise contract

Rozenn Perrigot , Guy Basset , Danièle Briand , Gérard Cliquet
International Journal of Retail and Distribution Management, 2014, 42 (10), pp.884-901. ⟨10.1108/IJRDM-06-2013-0129⟩
Journal articles halshs-01074084v1

Human Capital Intangibles and Performance of Franchise Networks: A Complementary View between Agency and Critical Resource Perspectives

Frédéric Perdreau , Anne-Laure Le Nadant , Gérard Cliquet
Managerial and Decision Economics, 2015, 36, pp.121-138. ⟨10.1002/mde.2656⟩
Journal articles istex halshs-00911837v1

Les opérations d'acquisition des distributeurs en France : Mesure de la couverture spatiale des réseaux de points de vente

Gérard Cliquet , David Rulence
Décisions Marketing, 1998, 15, pp.17-27. ⟨10.7193/DM.015.17-27⟩
Journal articles halshs-02925796v1

Innovation Climate in Plural Form Franchise Networks: The Mediator Role of Mutual Learning

Minh Ngoc Nguyen , Gérard Cliquet
Windsperger, J.; Cliquet, G.; Hendrikse, G.; Srećković, M. Design and Management of Interfirm Networks, Springer, pp.13-32, 2019, 978-3-030-29245-4
Book sections halshs-02379939v1

Fusions et alliances dans la distribution: de la couverture territoriale à la coopétition

Dany Vyt , Magali Jara , Gérard Cliquet
Décisions Marketing, 2020, 97, ⟨10.7193/dm.097.125.142⟩
Journal articles hal-02497978v1

Des canaux de distribution à l'omni-canal

Gérard Cliquet
Retailing, Dunod, pp.29-48, 2018, 9782100778232
Book sections halshs-02023347v1

In-store shopping experience in China and France. The impact of habituation in an emerging country

Dong Ling Xu-Priour , Gérard Cliquet
International Journal of Retail and Distribution Management, 2013, 41 (9), pp.706-732. ⟨10.1108/IJRDM-05-2013-0108⟩
Journal articles halshs-00863362v1
Image document

« Retail brand equity: a conceptual and differentiated approach »

Magali Jara , Gérard Cliquet
European Association of Education and Research in Commercial Distribution, 2008, France. pp.1
Conference papers halshs-00413607v1

New tends in mobile commerce : an empirical survey in China

Xiaoyan Chen , Gérard Cliquet
International marketing trends conference, Jan 2012, Venise, Italy
Conference papers halshs-00711661v1