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Thematic communities and image of french mass-market retailers in the media
Jérôme Baray
,
Gérard Cliquet
,
Yves Soulabail
23ème colloque Etienne THIL, Oct 2020, Paris, France
Conference papers
hal-02970974v1
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Design and Management of Interfirm Networks
Josef Windsperger
,
Gérard Cliquet
,
N. B. Hendriksen
,
Marijana Sreckovic
Windsperger, J.; Cliquet, G.; Hendrikse, G.; Srećković, M. Springer, 2019, 978-3-030-29245-4
Books
halshs-02379935v1
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La proximité et la recherche de productivité du temps de magasinage
Marie-Christine Gahinet
,
Gérard Cliquet
International marketing trends conference, Jan 2012, Venise, Italie
Conference papers
halshs-00711656v1
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Geomarketing mix optimization using a fuzzy spatial and multiscale segmentation
Jérôme Baray
,
Martine Pelé
,
Gérard Cliquet
AMS 17th world marketing congress proceedings, august 2014, Lima, AMS, Aug 2014, Lima, Peru
Conference papers
hal-01366422v1
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From mobile phone to smartphone : what's new about m-shopping
Gérard Cliquet
,
Christine Gonzalez
,
Elodie Huré
,
Karine Picot-Coupey
42nd Academy of Marketing Science (AMS) annual conference, May 2013, Monterey, United States
Conference papers
halshs-00828010v1
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Grocery pickup creation of value: Customers’ benefits vs. spatial dimension
Dany Vyt
,
Magali Jara
,
Gérard Cliquet
Journal of Retailing and Consumer Services, 2017, 39, pp.145-153
Journal articles
halshs-02024284v1
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Le comportement du consommateur et le point de vente
Maud Daniel-Chever
,
Gérard Cliquet
,
Karine Picot-Coupey
Retailing, Dunod, pp.89-112, 2018, 9782100778232
Book sections
halshs-02023378v1
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Les formes du retail : vers de nouveaux défis
Guy Basset
,
Gérard Cliquet
,
Karine Picot-Coupey
Retailing, Dunod, pp.69-88, 2018, 9782100778232
Book sections
halshs-02023363v1
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Advertising Spending, Mood and Level of Product Information on Quality Perception
Clara Koetz
,
Cristiane Pizzutti dos Santos
,
Gérard Cliquet
Managerial and Decision Economics, 2017, 38 (3), pp.314-325
Journal articles
halshs-02024278v1
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L’opposition entre taille du marché et degré d’homogénéité des segments : une approche par la logique floue
Tam Nguyen Phuong
,
Gérard Cliquet
,
Adilson Borges
,
Frédéric Leray
Journal articles
halshs-02919459v1
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Know-how transfer mechanisms in franchise networks: a study of franchisee perceptions
Rozenn Perrigot
,
Olivier Herrbach
,
Gérard Cliquet
,
Guy Basset
Journal articles
halshs-01615110v1
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Interfirm Networks. Franchising, Cooperatives and Strategic Alliances
J. Windsperger
,
Gérard Cliquet
,
Thomas Ehrmann
,
G. Hendrikse
Windsperger J.; Cliquet G.; Ehrmann Th.; Hendrikse G. Springer, 320 p., 2015, 978-3-319-10184-2
Books
halshs-01117249v1
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Plural Form and Firm Performance: Franchising in Europe
Frédéric Perdreau
,
Anne-Laure Le Nadant
,
Gérard Cliquet
4th International Conference on Economics and Management of Networks (EMNet), Sep 2009, Bosnia and Herzegovina. pp.CD
Conference papers
halshs-00418674v1
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Retailing: Management et marketing du commerce
Gérard Cliquet
,
Karine Picot-Coupey
,
Guy Basset
Dunod, pp.281, 2018, 9782100778232
Books
halshs-02023317v1
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Network governance
Thomas Ehrmann
,
Josef Windsperger
,
Gérard Cliquet
,
George Hendrikse
Ehrmann, Th.; Windsperger, J.; Cliquet, G.; Hendrikse, G. Physica-Verlag, 334 p., 2013
Books
halshs-00815820v1
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Conceptualizing Smart Shopping with a Smartphone: Implications of the Use of Mobile Devices for Shopping Productivity and Value
Karine Picot-Coupey
,
Voropanova Ekaterina
,
Gérard Cliquet
18th conference of the European Association for Education and Research in Commercial Distribution, Jul 2015, Rennes, France
Conference papers
hal-01390180v1
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Architecture financière des réseaux de franchise : apports de la théorie des ressources et de la théorie des contrats incomplets
Frédéric Perdreau
,
Anne-Laure Le Nadant
,
Gérard Cliquet
AFFI, Jun 2007, Bordeaux, France
Conference papers
halshs-00520599v1
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Brand origin recognition accuracy and its influencing factors in emerging markets - PC market in Shangai as a case
Li Gao
,
Pan Yu
,
Ling Zhu
,
Gérard Cliquet
42nd Academy of Marketing Science (AMS) annual conference, May 2013, Monterey, United States
Conference papers
halshs-00827996v1
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M-commerce and m-marketing : a research agenda
Christine Gonzalez
,
Karine Picot-Coupey
,
Gérard Cliquet
International marketing trends conference, Jan 2012, Venise, Italy
Conference papers
halshs-00711740v1
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Shopping mall retailing: A bibliometric analysis and systematic assessment of Chebat's contributions
N. Krey
,
Karine Picot-Coupey
,
Gérard Cliquet
Journal articles
hal-03373705v1
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Uniformity in franchising: a case study of a french franchise network with several franchisees having their own website
Rozenn Perrigot
,
Guy Basset
,
Danièle Briand
,
Gérard Cliquet
Journal articles
halshs-00816133v1
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Network uniformity and risk of reclassification of the franchise contract
Rozenn Perrigot
,
Guy Basset
,
Danièle Briand
,
Gérard Cliquet
Journal articles
halshs-01074084v1
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Human Capital Intangibles and Performance of Franchise Networks: A Complementary View between Agency and Critical Resource Perspectives
Frédéric Perdreau
,
Anne-Laure Le Nadant
,
Gérard Cliquet
Journal articles
istex
halshs-00911837v1
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Les opérations d'acquisition des distributeurs en France : Mesure de la couverture spatiale des réseaux de points de vente
Gérard Cliquet
,
David Rulence
Journal articles
halshs-02925796v1
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Innovation Climate in Plural Form Franchise Networks: The Mediator Role of Mutual Learning
Minh Ngoc Nguyen
,
Gérard Cliquet
Windsperger, J.; Cliquet, G.; Hendrikse, G.; Srećković, M. Design and Management of Interfirm Networks, Springer, pp.13-32, 2019, 978-3-030-29245-4
Book sections
halshs-02379939v1
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Fusions et alliances dans la distribution: de la couverture territoriale à la coopétition
Dany Vyt
,
Magali Jara
,
Gérard Cliquet
Journal articles
hal-02497978v1
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Des canaux de distribution à l'omni-canal
Gérard Cliquet
Retailing, Dunod, pp.29-48, 2018, 9782100778232
Book sections
halshs-02023347v1
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In-store shopping experience in China and France. The impact of habituation in an emerging country
Dong Ling Xu-Priour
,
Gérard Cliquet
Journal articles
halshs-00863362v1
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« Retail brand equity: a conceptual and differentiated approach »
Magali Jara
,
Gérard Cliquet
European Association of Education and Research in Commercial Distribution, 2008, France. pp.1
Conference papers
halshs-00413607v1
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New tends in mobile commerce : an empirical survey in China
Xiaoyan Chen
,
Gérard Cliquet
International marketing trends conference, Jan 2012, Venise, Italy
Conference papers
halshs-00711661v1
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