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hal-00670476v1  Journal articles
Timothy B. HeathSubimal ChatterjeeKaren R. France. Mental Accounting and Changes in Price: The Frame Dependence of Reference Dependence
Journal of Consumer Research, Oxford University Press (OUP), 1995, vol. 22, issue 1, pp. 90-97
hal-00668834v1  Journal articles
Subimal ChatterjeeTimothy B. HeathJunhong Min. The susceptibility of mental accounting principles to evaluation mode effects
Journal of Behavioral Decision Making, Wiley, 2009, vol. 22, issue 2, p. 120-137. ⟨10.1002/bdm.616⟩