Standardized, smart and modular PI-Containers are key elements for an open global logistic system. The modularity provides composition capabilities to build composite PI-containers which allow efficient and easier handling or transport. In the same way, embedded technologies confer intelligence to each PI container. They become individual intelligent objects which can not only identify themselves, but can also sense and measure their environment, and communicate with others objects. From the collaboration of individual intelligences emerges the collective intelligence. This research paper proposes a collective intelligence approach for the management of composite PI-containers in key facilities such as PI-Hubs. The cognitive abilities of each PI-container, associated to a cooperative information aggregation mechanism, are used to generate a virtual object of the composite PI container. The latter makes possible to provision new services in accordance with the users/stakeholders’ requirements. A guidance information service for automated PI-container picking illustrates the proposed approach.