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Article dans une revue International Journal of Innovation Management Année : 2002

The Key to Success in Innovation Part II: The Art of Choosing Good Spokespersons

Résumé

“Solve the technical problems first”, we often hear, “then we’ll deal with the market”. The real history of innovations does not generally follow this simple schema; it is made of adaptations, series of trial and error and countless negotiations between numerous social actors. A genuine combat from which conquerors who know how to choose good representatives emerge.

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Sociologie
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Dates et versions

hal-02005613, version 1 (04-02-2019)

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Madeleine Akrich, Michel Callon, Bruno Latour. The Key to Success in Innovation Part II: The Art of Choosing Good Spokespersons. International Journal of Innovation Management, 2002, 6 (2), pp.207 - 225. ⟨10.1142/S1363919602000562⟩. ⟨hal-02005613⟩
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