Brand preference in the face of control loss and service failure: The role of the sound of brands - HAL-SHS - Sciences de l'Homme et de la Société
Journal Articles Journal of retailing and consumer services Year : 2020

Brand preference in the face of control loss and service failure: The role of the sound of brands

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hal-03513414 , version 1 (29-11-2024)

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Jamel Khenfer, Caroline Cuny. Brand preference in the face of control loss and service failure: The role of the sound of brands. Journal of retailing and consumer services, 2020, 55, pp.102132. ⟨10.1016/j.jretconser.2020.102132⟩. ⟨hal-03513414⟩
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