Hypermarket Format: Any Future or a Real Need to Be Changed? An Empirical Study of the French, Spanish and Italian markets. - HAL-SHS - Sciences de l'Homme et de la Société
Conference Papers Proceedings of the 5th International Marketing Trends Congress Year : 2006

Hypermarket Format: Any Future or a Real Need to Be Changed? An Empirical Study of the French, Spanish and Italian markets.

Abstract

The hypermarket appeared first in France at the beginning of the sixties as a synthesis of the main features of modern retailing. But in France, the decline of this retail format seems to have begun and Spain could follow quickly. In the same time, the German hard-discounters continue their invasion. According to the retail life cycle theory, this paper displays curves to demonstrate the evolution of this retail concept in France, Spain and Italy and tries to evoke some managerial and strategic issues. The retail wheel seems to go on turning!

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Business administration

Dominique Maraine-Scipanov  : Connect in order to contact the contributor

https://shs.hal.science/halshs-00010405

Submitted on : Monday, April 24, 2006-4:56:27 PM

Last modification on : Wednesday, March 20, 2024-4:44:20 PM

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halshs-00010405 , version 1 (24-04-2006)

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  • HAL Id : halshs-00010405 , version 1

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Gérard Cliquet, Rozenn Perrigot. Hypermarket Format: Any Future or a Real Need to Be Changed? An Empirical Study of the French, Spanish and Italian markets.. Proceedings of the 5th International Marketing Trends Congress, Jan 2006, pp.19. ⟨halshs-00010405⟩

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