Dual distribution and royalty rates in franchised chains : an empirical exploration using French data - Archive ouverte HAL Access content directly
Journal Articles Journal of Marketing Channels Year : 2003

Dual distribution and royalty rates in franchised chains : an empirical exploration using French data

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1
E. Raynaud
  • Function : Author
S. Saussier
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Dates and versions

halshs-00069582 , version 1 (18-05-2006)

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  • HAL Id : halshs-00069582 , version 1

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Thierry Pénard, E. Raynaud, S. Saussier. Dual distribution and royalty rates in franchised chains : an empirical exploration using French data. Journal of Marketing Channels, 2003, 10 (3/4), pp.5-31. ⟨halshs-00069582⟩
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