Journal Articles
Journal of Marketing Channels
Year : 2003
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https://shs.hal.science/halshs-00069582
Submitted on : Thursday, May 18, 2006-2:52:25 PM
Last modification on : Thursday, May 19, 2022-10:24:04 AM
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- HAL Id : halshs-00069582 , version 1
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Thierry Pénard, E. Raynaud, S. Saussier. Dual distribution and royalty rates in franchised chains : an empirical exploration using French data. Journal of Marketing Channels, 2003, 10 (3/4), pp.5-31. ⟨halshs-00069582⟩
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